MSF Fitness was established in June 2013. Located in Telford, Shropshire, MSF is a private PT, Group PT, Wattbike & Coaching Studio. 


Split into 3 sections, the business focuses on Fitness, Training & Performance. Fitness encompasses general Group Exercise and Personal Training – this is clients who simply want to improve their general fitness with no pressure of specific fitness goals or targets. Training is about those clients who like a little more focus than a generic session – they have general fitness goals and require a more structured approach to their training whilst still having flexibility. This may be through Personal Training or Online Coaching. Performance is focused towards clients with very specific goals and targets and includes those accessing Online Coaching packages & Personal Training – it’s very prescriptive and clients on these packages understand that sacrifices will need to be made to achieve their goals. 


EXPERIENCE: I have nearly 30 years of experience in the fitness industry, through work and leisure. I'm a keen fell runner, taking part in the Winter and Summer fell series for many years. Now I only enter events when time allows but I still get out for trail or fell runs several times a week. My cycling experience includes crit racing, road race league, cyclocross, mountan bike racing and Time Trials (10's, 25's, 50's and 100's).  
Level 3 Personal Trainer - CIMPSA Chartered Practitioner 
Level 4 Sports Massage Therapist 
Ex-Wattbike Master Trainer 
Wattbike Advanced Instructor 
TRX Instructor 
Spin Instructor 
Level 2 Gym Instructor 
Level 2 Understanding Nutrition & Health 
IASTM - Massage 
First Aid Qualified 


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